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Thought Factory

The Khan Syndrome: Are we ready for a New Kind of Hero?

Admit it. We all need a hero - someone whom we can look up to, admire and believe that he represents the zeitge...

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Environment

Do Celebrities make a Difference to Environment Protection?

Celebrity endorsements play an important role when it comes to selling a product. A lot of mainstream or A-list...

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Alternative Entertainment

Hashtag Marketing

The past few years have seen a shift in the face of marketing, with advertisers harnessing the addictive power of social media to publicize their brand. The newest addition...

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Hollywood

Education Advocates, Celebrities And Academy Award-Winning Director Team Together To Help Change The World

To further its mission of ending education inequality through the power of mentorship, Australia’s leading mentor program, AIME, today announced a global competition ...

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Health

Empty Promises And Dead Children

Buried among the 169 targets contained in the Sustainable Development Goals (SDGs) – adopted by the United Nations last September amid a blaze of glitzy events, celeb...

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Thought Factory

The Many Faces Of Media

Panoramic landscapes of rock formations on face of the earth are not the only structures that present the spectacle of erosion. What takes infinite centuries to change the ...

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Bollywood

The Brave New Bollywood Of Deepika, Big B, Ranveer Where Stars Talk About Their Frailties

If you grew up in the ’90s, you probably remember the public service ad in which Shabana Azmi holds a child suffering from AIDS and gently chides the audience by sayi...

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Bollywood

Ayushmann Khurrana on PETA ad

PETA has always indulged in celebrity endorsements to spread their message and this time it’s Ayushmann Khurrana who has pledged his support for the new campaign to p...

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